About
ME


Mobirise

I feel like over the course of my 20+ years of a career, I have worn multiple hats. Maybe because my name itself alludes to the Rasik in me! Passion and compassion, my complimentary interests, perseverance, and quest for perfection are what I would call as the keys to achieving the humble success thus far.

Early in my career, I worked for about 8 years with the renowned Pune-based Indira Group of Institutes, a family trust with schools, graduate & postgraduate colleges in Pune in the capacity of a Trustee in areas of strategy, planning, administration & marketing. During this time, I was the Founder Editor of Tapasya, the journo-magazine of the Group, and co-founded Indira Kids & Indira National School which today educates more than 3500 children from KG onwards.

In 2008, after a short sabbatical, I started Rudraksh, Pune’s first multi-designer studio, addressing the lack of availability of luxury designer clothes and accessories in the local market, inspired by Indian fashion design talent and the local demand-supply gap. Ever since, I have enjoyed being the bridge between more than 300 known and lesser-known designers and a loyal, growing client base within and even outside of Pune. It has been a rich experience in luxury retail.

I can share that hard work has had no substitute ever, and it was a rewarding feeling to receive the Star Youth Achiever Award in Fashion, at the Global Youth Marketing Forum in Mumbai. I have been invited as a speaker at various forums including the Franchise India Retail summit, CII, Yi, multiple fashion schools, a panel discussion at Lakme Fashion Week, and more and I have always been happy to share my learnings and experiences.

Apart from my professional achievements, I have been very actively involved with social & entrepreneurial organisations. Community engagements have brought in a richer exposure to networks across the world and an experience of working with peers from different backgrounds, something that I truly enjoy. I do believe in Indian talent and its potential.

I would say that agility to adapt to market scenarios has been a game-changer for me as I lead my business staying true to the goals and the purpose of it. I hope to bring value to you more than what you would ask me for!

Having been a Fashion Buyer & retailer for over 12 years, I know more than anyone how we have forever advocated mindful consumption to treat clothes as wearable art and investments for the long term, rather than frivolous buys. I believe in style over fashion. I think of our endeavours as a celebration of the rich Indian textile & craft traditions, relevant anywhere, anytime in the world.

Mobirise

As a one stop multi-designer studio, Rudraksh has bridged the demand-supply gap in Pune and over 12+ years, has come to earn respect, loyal clients and loyal designers who know that they are in the best hands with us in Pune.

The store advises on styling needs, wedding trousseau, personal shopping and has gone beyond traditional fashion retail as such, since a few years.

Mobirise

My journey in fashion exposed the many gaps in it and I wished to give back to the grassroots and ecosystems. I started The Vishwas & Anuradha Memorial [TVAM] Foundation in the memory of my late parents in Dec 2018. The not-for-profit Foundation is committed to researching, celebrating, and informing the general public of the rich textile traditions of the Deccan, and its narratives. TVAM Foundation organises events under its patronage to bring together the masses and the design and fashion world.

For revival to happen, one needs authentic research and patronage in place. TVAM facilitates and enables these ecosystems.

CURRENT & PAST ORGANIZATIONAL AFFILIATIONS

  • Champion-MyEO Women in Business 2020-21
  • Spousal Expert - South Asia 2018 - 19
  • Led in other roles as Pune Chapter-Founding Spousal Chair; Co-Chair Spark Pune

  • Part of the official Indian delegation to the G20 Young Entrepreneur Summit, to France and Mexico

  • Official delegate on the CAYE Indo-Pakistan bilateral Summit

  • Special Invitee on the the National Management Team & Governing Council, 2021-22, 2020-21, 2019-20
  • Chair - Take Pride 2019
  • Chair - Leadership Academy 2018
  • Various other roles besides Chapter Chair, 2010-2011

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